Gamification: Sebastian Deterding “The Leader”

“Provide a story with meaning that connects to your users’ everyday lives; provide a rule system they can master; provide a free space they can play in.”  – Sebastian Deterding

 Gamification Guru

Sebastian Deterding is a leading expert in gamification, and a designer and researcher working on persuasive, gameful, and playful interactions. Before designing independently for startups, game companies and large brands, he was UX designer at magazine publisher Gruner+Jahr, and Program Manager Multimedia at the German Federal Agency for Civic Education. Deterding’s three elements he believes are key to high-engagement, high-loyalty games and gamification – meaning, mastery, and autonomy. Badges of honor:

Follow Sebastian: Twitter | Slideshare | YouTube | Blog

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