DIY: 7 Tricks to Gamify your Survey

Surveys Made Fun!

As you know, traditional surveys are really boring, and they mostly go ignored and hated by society. Imagine an alternate universe where surveys could actually be fun! Here in the secret, underground lair of EnGaming, we’ve travelled through secret portals to bring you the tricks from these universes on how to make a survey engaging and fun. Presenting, for the first time, the 7 tricks to gamify your survey!

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#1 Progress Bar

Show the user a visuals display of their progression throughout the survey. This is an easy way to keep the user motivated. The bar should progress at uneven levels to reflect the difficulty or length of the question. Organize the questions as you would challenges in a game, start out with easy questions (challenges), and sandwhich in difficult questions worth a greater percentage of progression throughout. The progress bars need not be boring, make them visual appealing and related to your product or brand.

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.#2 Reward System

Most of the time surveys have unattainable rewards , and the reward is only available at the completion of the survey, which the user may forget about half way through. Our suggestions: make the rewards immediate and scattered throughout the survey; for example, if the users are half way through the survey, give them half the reward. Let the users feel that the reward is something they can actually obtain by increasing the number of smaller rewards. You can also try a “hybrid” of rewards if the small reward isn’t motivating enough, like 5% discount and the chance to win something big, for that immediacy and exclusivity.

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#3 Leaderboards

Make surveys social! Show who the top survey completers are and who has saved the most money (if that’s the reward) for completing surveys. Using the semantic web, show leaderboards that are relevant to that particular user by integrating his facebook friends who have also completed the survey.

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#4 Personalized Experience

Turn a regular survey into an interactive challenge that requires users to make decisions that will change the task and reward. For example, allow users to choose if they want a long or short survey, and change the rewards accordingly. There can also be challenges (surveys) that must be completed within a certain time period or completed by 5 of the users friends in order to get the reward.

Your survey will be even more appealing if they can be exclusive and personalized to that users interest. Imagine getting a survey addressing you by name asking for your expert input and advice on a product or brand that you have recently tweeted about.

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#5 Levels

If your company regularly sends out surveys, why not have levels so the user feels that they’re progressing and achieving more?  At each level, the rewards can get bigger and the surveys even more challenging and longer (more boring). Levels add an element of exclusivity and filters out people who are not that interested in completing the survey from those who are.

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#6 Rules and Trust

Set the ground rules for the survey and earn trust with the users. Nothing frustrates a survey-taker more than a survey taking longer to complete than promised. Once trust is broken, the user will doubt the ability to obtain the rewards and probably never take a survey from that company again. Building in rules that show how rewards are obtained and following through will be key to achieving long term user engagement with a companys’ survey.

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#7 Bonus

Do what no other survey company does and actually tell your users why they are taking the survey! Not only that, at the end of the survey, show users how others responded and what the results are so far. This transparency will earn loyalty and respect from the user, and provide that extra value that will make them actually take a survey from you again.

This post is dedicated to Raymond Pirouz, marketing extraordinaire from the U of Waterloo, who taught us everything we know!

Now that you have the tricks, go forth and collect data!

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