PlayMoolah Wins Innotribe Singapore Startup Challenge

via Playmoolah.com @playmoolah @minxuan @audreytan

Just a few hours ago, PlayMoolah won the title of “Top Startup” with innovation in real financial education for children and parents. We’d like to take this chance to send our thanks to the SWIFT community for this amazing opportunity, and our love to everyone who gave us your support!

Innotribe, SWIFT’s initiative to enable collaborative innovation in financial services, announced that Playmoolah have been awarded “Top Startup” at the second Innotribe Startup Challenge Regional Showcase on April 24, 2012. The panel of industry experts have selected out of hundreds of application, the final 15 startups, among them were highly innovative technology startups in securities and payments.

“We’re very humbled by the audiences’ overwhelming reaction, proving that now more than ever, people are starting to rethink the purpose of banks and the need for effective financial education across the world. We hope to partner with many more schools, organisations and banks to bring fun financial education to more children and their families.” Min Xuan Lee, PlayMoolah’s Co-Founder, shares in response to winning the challenge.

PlayMoolah will now advance to the Innotribe Startup Challenge finals to be held at Sibos – SWIFT’s annual conference – in Osaka in October 2012. In addition, PlayMoolah’s Co-Founder, Min, will be jetsetting to Bangkok to be present at the Asian Banker Summit this week. Follow her tweets @minxuan and @playmoolah’s for live updates!

Playmoolah has developed technology for children that ties money management to real life, real dollars and real impact. They leverage game mechanics for behavioural change, empowering children with the curiosity, knowledge, skills and tools needed for financial capability and access.

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