Gamified: Deloitte Digital Gamifies Executive Training with Badgeville

via, PR Newswire

Delivers global engagement and adoption of world-class digital learning systems

MENLO PARK, Calif., May 9, 2012 /PRNewswire via COMTEX/ — Badgeville, The Behavior Platform, today announced that Deloitte Leadership Academy, an innovative digital executive training program for more than 10,000 senior executives at over 150 companies around the world, added Badgeville’s gamification and reputation solution to reward participation, lesson progression, and to certify program completion with an optional diploma.

Deloitte Leadership Academy delivers lessons and insight from some of the world’s best known business schools, such as Harvard Business Publishing and IMD, and global leaders in an easy to consume format via its online portal, newsletter, and mobile access. Badgeville’s dynamic behavior management technology enables Deloitte to measure, surface and reward engagement across this online education platform.

“We view Badgeville’s Behavior Platform, along with the gamification experiences it enables, a fundamental component of our digital business innovations that rely on measuring and influencing user behavior,” said Frank Farrall, Lead Partner of Deloitte Digital. “Leadership Academy, a fully digital education program, offers many behaviors we can track and reward via Badgeville, including completing lessons, watching full educational videos, answering quizzes, and all the way up to earning an optional diploma.”

Executives study at their own pace through the Leadership Academy’s 12-competency framework that features the critical development points required to lead an enterprise. Executives can also achieve certificates provided jointly by Harvard Business Publishing and Deloitte that bring real-world business dilemmas to life. This special optional certification program, powered by Badgeville, offers executives the opportunity to make key leadership decisions and shape the outcomes of an interactive case; analyze and improve leadership skills using interactive tools; and complete tests on what they have learned.

“Education psychology at all levels is inherently rewards-driven,” said Kris Duggan, CEO, Badgeville. “By measuring and tracking student behavior within a training environment, modern education software, such as Deloitte’s Leadership Academy, can deliver a highly influential program to increase learning efficiency, depth of knowledge gained, information retention, and program completion.”

Participants in the program have the option to learn along individual, team, or enterprise tracks, all of which feature certification and completion rewards powered by Badgeville. Executives in 14 countries have engaged with the program through the Deloitte professional network and through individual company sponsorship.

About Badgeville

Badgeville, the Behavior Platform, makes it easy for business leaders to measure and influence behavior across customer, partner, developer and employee communities. The leading provider of SaaS enterprise gamification solutions and services, Badgeville’s global client roster features the world’s most innovative enterprises across virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif., and has offices in New York and Europe. For more information, visit Badgeville on the web at

About Deloitte Leadership Academy

The Deloitte Leadership Academy was the brainchild of Tom Richardson, a Partner at Deloitte Australia. He recognized the need in himself to develop his leadership skills as his career progressed from being a subject matter expert in the accounting field to running and leading a business. Like many other executives, he found he had the technical skills but other areas of his knowledge such as talent management and delivering strategy at the enterprise level needed further refinement. The Deloitte Leadership Academy was his solution to this problem. The Leadership Academy is available in 14 countries through the Deloitte network and is now available for purchase online to individuals. We continue to add content, capabilities and leadership experiences to the service and will be launching in other countries over the coming years.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 140 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte’s approximately 169,000 professionals are committed to becoming the standard of excellence.

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