[Gamified Platform] Identified.com Grows To 10 Million Users

Congrats to Identified.com, which announced reaching 10 million users today.  Identified.com is a career networking site alternative to LinkedIn, most popular with Facebook users under 29.  In the gamification-world, Identified.com is known for its Identified Score, which allows the platform to crowd-source information that may be useful to applicants.  Points are gained when a user inputs information or progresses in their own career.

via marketwatch.com, with Identified.com @identified

Identified.com, the fastest growing career site for young professionals, today announced that it has reached 10 million registered users just 8 months after launch. The company is relocating its headquarters to San Francisco’s China Basin, home to up-and-coming tech start-ups, to accommodate the expansion of its workforce, which now totals more than 50 employees.

“We are thrilled to be expanding our team to focus on building a product that empowers young professionals in their careers in a way that has never been possible before,” said Brendan Wallace, co-founder and co-CEO of Identified. “We’re also excited to stay in San Francisco, where we can work in a collegial technology ecosystem.”

Identified expands from 5,000 to 17,000 square feet in its new office space. During the last year, the company has attracted some of Silicon Valley’s brightest engineers, product managers and data scientists, coming from top companies like Zynga, Facebook, LinkedIn and Salesforce.com. The company expects to grow to more than 75 employees by the end of June, a key element to rolling out upcoming features and products for both individuals and companies.

“Tech companies like Identified are continuing to start here, stay here and grow here in San Francisco and are adding to the growth of jobs within the ‘Innovation Capital of the World,'” said San Francisco Mayor Ed Lee. “It is great to see companies like Identified use innovation to leverage the success of Facebook and harness the talent of the Bay Area for their continued success.”

Identified is popular with young workers and students entering the job market who want to use their Facebook friend networks but also keep a division between their professional and social lives. People import their Facebook network and information to Identified.com, adding basic professional information so they have an active, up-to-date professional profile available to employers on a separate site. While LinkedIn has established itself as the professional network for experienced white collar workers, Identified has achieved mass adoption among younger, less experienced workers seeking internships, service jobs, and entry-level positions. Today, Identified’s userbase is 90% under the age of 29.

Identified also pioneered the Identified Score, a gamification technique which encourages people to input information that recruiters seek in job candidates such as college major, job title and years of work experience. As people add information and progress in their careers, they gain points to increase their Identified Score. The points represent the value of key information currently in demand by employers that helps young students and professionals plan their careers.

For more information, go to http://www.identified.com . Follow Identified on Twitter (@Identified), Google+, and Facebook.

About Identified

Founded in 2010 and headquartered in San Francisco, Identified is the fastest growing career site for young professionals aged 18-29 with a community of 10 million. Using Facebook connections, Identified lets candidates create professional profiles on a separate platform. Identified analyzes the work history, education and demographic data of over 400 million Facebook users, and tracks the hiring behaviors of thousands of companies to produce an Identified Score for people, companies and schools.

Identified was conceived as a research initiative at Stanford University by Brendan Wallace and Adeyemi Ajao. Subsequently, Identified raised a series A financing from Draper Fisher Jurvetson’s Tim Draper, Bill Draper, Innovation Endeavors – and others. For more information and to find out your Identified Score, visit www.identified.com .

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