Cigna Adds Gamification Challenge To Coach Calhoun’s Annual Cancer Ride And Walk: Burn Calories/Burn Cancer

This year’s Jim Calhoun Cancer Challenge Ride and Walk will have a digital and gamified twist.  For added motivation, sponsor Cigna is equipping walkers with pedometers.  Walkers will then earn money for the charity per calorie burned.

via press release

Global health services company Cigna is launching a new challenge as part of its annual sponsorship of the Jim Calhoun Cancer Challenge Ride and Walk: burn calories for cash to fight cancer.

The challenge is part of Cigna’s “gamification” initiative — using electronic devices and online tools as an engaging, interesting and fun way to help people improve their health.

At this year’s Calhoun Cancer Challenge, Cigna will provide 50 walkers with electronic devices to measure their steps, distance walked and calories burned, and match the walkers’ total calories burned with a cash contribution of $.50 per calorie.

Calhoun Challenge walkers can volunteer to participate in the Burn Calories/Burn Cancer initiative when they register at the event on June 9, 7:00 — 11:30 am at the Simsbury (Conn.) Performing Arts Center. Walkers who participate in the gamification challenge will be chosen on a first come / first serve basis. The Calhoun Challenge walk will follow registration, starting at 11:30 am.

“I hope our walkers can burn at least 10,000 calories — a highly attainable goal. If they do, that effort will add another $5,000 to Cigna’s current generous $20,000 sponsorship contribution,” said University of Connecticut men’s basketball coach, Jim Calhoun. “Every calorie and every dollar counts!”

“Whether it’s championship basketball or improving health, the setting of goals, providing motivation and incentives work,” said Cigna President and Chief Executive, David Cordani. “Gamification is one of the recent innovations to help us measure and challenge ourselves to be the best we can be, as well as further a great cause.”

This is the sixth year Cigna has participated as a lead sponsor of the Calhoun Cancer Challenge. This year, Cigna executive vice presidents Chief General Counsel Nicole Jones and Global Chief Information Officer Mark Boxer will join Cordani in leading a team of Cigna riders and walkers.

The Jim Calhoun Cancer Challenge Ride and Walk is an annual statewide event to benefit The Carole and Ray Neag Comprehensive Cancer Center at the University of Connecticut Health Center and Coaches vs. Cancer, a program established in 1993 by the American Cancer Society. The challenge includes choices of a 75-, 50-, 25-, or 10-mile cycling route or a 5K walk.

The event is open to everyone who wants to join Coach Calhoun in the fight against cancer.

About Cigna

Cigna Corporation is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, and other related products including group disability, life, and accident coverage. Cigna has sales capability in 30 countries and jurisdictions, with approximately 70 million customer relationships throughout the world. To learn more about Cigna(R), including links to follow us on Facebook or Twitter, visit .

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  1. This Week In Gamification | EnGaming - June 9, 2012

    […] Cigna added gamification to the Calhoun annual cancer ride and walk.  It equipped walkers with pedometer-like devices, who would then earn money for the charity per calorie burned.  This provides real-time feedback for the participants, translating into additional motivation. […]

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