The Gamification Summit GAwards: Have You Voted Yet?

via Nicole Strong @niccistrong,

The GSummit 2012, June 19-21 in San Francisco, will host the first ever GAwards: Best in Gamification Awards.  These will be awarded in six categories, and nominations & the winners are determined through crowdsourcing.

Nominations & voting close on June 8th at 3AM EST.  Make sure to vote and help your favourites win!  Winners will be announced at the Gamification Summit itself, next week.

The current leaders in each category are:

Consumer Facing App/Site

Samsung Nation @samsungtweets

Samsung Nation is a gamified loyalty program featured on This program rewards community members who engage with content on the main website for Samsung US. There, you’ll find product and support information for our TVs, mobile phones, video & audios, computers and related products, various home appliance products, core components that make other products better, and of course, information about Samsung.


Beat the GMAT &

As one of the world’s largest social networks for MBA applicants, Beat the GMAT was looking for a way to increase awareness and participation for its recently launched MBA Watch online community – a social network for business-school applicants to find people and resources to increase their chances of being accepted into top-tier MBA programs.

Since MBA Watch launched, 10-20% of admitted students at top business schools like Harvard, Stanford, Wharton and Kellogg have been actively participating in MBA Watch. Also, weekly pageviews of MBA Watch increased from 8K pageviews per week shortly after launch to over 90K pageviews and 2,000 comments per week – more traffic than most any other business-school related site.

With Badgeville, Beat the GMAT created a social media campaign via game mechanics for MBA Watch. With Badgeville’s Social Fabric game notifications implementation, Beat the GMAT increased pages-per-visit by 195%, and time on site by 370%.

Enterprise (HR/HCI)

MindTickle – Gamification Platform for Collaborative Learning & Engagement @mindtickleco

MindTickle is SaaS gamification platform for social and collaborative learning. MindTickle enables businesses, trainers and individuals to transform their existing online content (PPTs, Videos, documents) into an interactive learning experience. MindTickle engages the learner and makes learning efficient, effective and delightful through a unique combination of game mechanics (points, medals, badges and leaderboard) and social tools (profiles, comments, chat and walls). The platform has been widely adopted by several Fortune 500 customers with 15K+ users.

MindTickle’s platform has been used for several use cases ranging from new hire orientation, culture/values training, product/sales training, policy/compliance training, customer training, call center agent training for businesses to teaching high school mathematics and for conducting online workshops to teach gamification.

Just 10 votes behind them is,

Deloitte | Leadership Academy @deloittela / @deloitte

Deloitte Leadership Academy is an innovative digital executive training program for more than 10,000 senior executives at over 150 companies around the world, added Badgeville’s gamification and reputation solution to reward participation, lesson progression, and to certify program completion with an optional diploma.

Deloitte Leadership Academy delivers lessons and insight from some of the world’s best known business schools, such as Harvard Business Publishing and IMD, and global leaders in an easy to consume format via their online portal, newsletter, and mobile access. Badgeville’s dynamic behavior management technology enables Deloitte to measure, surface and reward engagement across this online education platform.

Health & Wellness Trainer @active

Everyday Health and Jillian Michaels offer a gamified fitness and nutrition community to help participants reach their weight loss and health goals. You don’t need to be a contestant on The Biggest Loser to reach your potential! Jillian Michaels online fitness program will give you the tools you need to lose weight and live the life of your dreams!

Social Good

Our Dream Playground – Money and know-how to make your playground dreams come true. @kaboom

These are our most active projects. That means Team Members are madly completing tasks, adding photos, fundraising, recruiting volunteers, and spreading the word. Want to see your playground project featured here? Rally your Team Members to use our planning tools and earn points and badges.

Overall Greatest Impact

Badgeville – The Behavior Platform @badgeville

Badgeville is the world’s most deployed and versatile gamification platform, serving more than 3 billion API calls per month. Over 150 world-class businesses from around the globe rely on Badgeville to measure and influence user behavior. Customers include Oracle, EMC, Samsung, Universal Music, Deloitte, NBC, The Active Network, Recyclebank, oPower, Everyday Health, CA Technologies, eBay, Ford Escape Routes, and more. Badgeville offers the largest partner ecosystem including integrations with Bazaarvoice, Jive Software, Yammer, Janrain, Klout, Sharepoint, and The company is the only gamification solution which offers a true platform, enabling the ability for large businesses to track and reward behavior across multiple websites, mobile sites, and enterprise applications.


  1. This Week In Gamification: June 10-16 | EnGaming - June 16, 2012

    […] we looked at the nominees for the Gamification Summit’s crowdsourced GAwards.  Check back next week for the winners! […]

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