JetBlue To Launch Live Online Game Show [Video]

via Emma Hutchings @psfk, mashable.com

JetBlue is launching an online game show that will be streamed five times a day for five days (June 18-22) live from a New York studio. JetBlue Getaways Presents Get Away With Itaims to use gamification to engage consumers and promote its vacation packages with new media integration.

The New York Times reports that the 15-minute episodes will playfully nod to classic game shows of the past, with a slick host, beautiful assistant and a retro feel.

Real contestants will answer questions about travel and JetBlue travel packages for prizes that include vacations and certificates for popular destinations. The game show will also feature mobile and social media elements involving Buzzfeed, Facebook, Twitter, YouTube and new app Viggle, which will allow people to check in and earn points for watching.

See a preview below:

Source Article

Trackbacks/Pingbacks

  1. This Week In Gamification: June 10-16 | EnGaming - June 16, 2012

    […] gamification for brand and community management.  We saw gamification as marketing in action, with Jet Blue’s new online game show, Get Away With It.  We also featured a rebuttal to the Errant Signal gamification critique.  We […]

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