Earn Rewards For Walking Or Cycling To Work [Gamification App]

Re:route is a new iPhone app that gamifies walking and cycling around London, by awarding points for these actions.  These points can later be redeemed for store discounts and rewards.

via Emma Hutchings @sydfilmblog, psfk.com

Recyclebank and Transport for London have partnered to release an iPhone app that gives users points when they walk or cycle to work in London. re:route uses gamification to promote a healthy, eco-friendly lifestyle, encouraging users to travel by bike or on foot to help the environment and burn calories.  They input their route’s start and end points to discover ways that mix and match public transport, walking, cycling, calories burnt, carbon offset, bonus points and more, and then choose the route that’s right for them.

Re:route uses a timer and GPS tracking to make sure they’re really completing the journey by walking or cycling. When users have reached their destination, they are rewarded with Recyclebank points. When they have earned enough points, they can redeem them for discounts and rewards from Marks & Spencers, Haven Holidays, Cineworld, and more.


  1. This Week In Gamification: June 17-23 | EnGaming - June 23, 2012

    […] Battles, an app that lets users challenge each other to wake up early (or at least on time!), and Re:route, an iPhone app that London walkers and cyclists can use to earn points for store discounts and […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: