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The Birth of an Idea: Code Army marches on (Part I)

via Zafrul Noordin, Digitalnewsasia | Zafrul Noordin is the commander-in-chief of Codearmy.com The big idea is to build an online platform that uses game thinking to help companies build virtual teams Gamification platform to help build virtual teams attracts strong interest CODE Army wants to use the concept of Gamification [the use of game design principles in applications […]

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Course Hero: How Gamification Technology Helps Students Learn

via Ned Smith, BusinessNewsDaily | Image Source Learning can be fun when you make a game out of it. That premise underlies the decision of an online learning platform to use game mechanics to engage college students. It works by motivating students to join, participate, contribute and share their successes. Founded in 2007, Course Hero […]

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6 Examples Why Not All Gamification is Bad

via Mahesh Ramakrishnan, maheshcr.com | Source Gamification has a bad aura surrounding it. One thinks of Gamification as being best done by Zynga and its evil time-devouring demon called FarmVille. But a recent crop(just mentioning FarmVille has infected me!) of apps have affirmed this belief that not all Gamification is bad. What is Gamification? Before we dig in, here is […]

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It’s a Gamified Vending Machine! How Far Would You Go for Fantastic Delites?

via Nestor Bailly, psfk.com | Image Source: link Snack food Fantastic Delites wanted to know how far people would go for a free sample of their product Is there a treat so good that you would push a button 5000 times to have a taste? Apparently Fantastic Delites are tasty enough that hundreds of people lined […]

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From Didget to Paper Cut-Outs: Gaming Your Way To Better Health

via Lori Senecal, forbes.com| Image Source: link Gamification isn’t just another marketing buzzword. While many brands already employ games and entertainment apps to engage customers, the healthcare sector has recently applied game mechanics to address bigger issues than human boredom. Increasingly, they are using games to help drive important and potentially life-changing behavioral changes. The trend is gaining traction and […]

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Game on: 3 Ways to Make Money with Gamification

via Chris Kenny, Nashville Business, bizjournals.com | Source Image:Link With people spending three billion hours a week playing online games, we’ve certainly come a long way since Joshua (the computer in “WarGames“) ominously asked:“Shall we play a game?” From fitness to fast food to life insurance, today more brands are using online “gamification” strategies to drive participation, engagement and loyalty. In […]

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Let’s Play: To Keep Gen Y Staffers, Gamify Their Work

via Katherine Heisler, Eric Savitz forbes.com | Image Source: link Katherine Heisler is an account executive at Bunchball. A recent MTV workplace survey showed that Millennialsoverwhelmingly agree that their jobs should reflect their lifestyle, their workplace should be social and fun, and they should have flexible hours and autonomy over the projects they’ve been assigned. They want regular […]

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