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Gamification: Michael Wu “The Scientist”

“No Carrot, No Stick, No Annoyance, No Trick!”  -Michael Wu   Michael Wu is a leader in online social behavior.  He explores the science of social networks and online communities, and even has his own chapter on Gamification!  He understands the complex dynamics of group behavior through online interaction, and how the proper use of […]

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Gamification: Seth Priebatsch “The Entrepreneur”

“The last decade was the decade of social, the coming one will be the decade of games!”  – Seth Priebatsch   Seth Priebatsch is the creator and ‘Chief Ninja’ at SCVNGR, a company that specializes in social gaming and the application of game dynamics to other areas in life!  He believes that life is a game, […]

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Gamification: Amy Jo Kim “the Architect”

“Know your Players!”  – Amy Jo Kim   Amy Jo Kim is a Social Architect and User-Interface designer, and is an internationally recognized expert on online community and social architecture for web services and MMOs (massive multiplayer online).  She has worked on a range of projects from eBay and Netflix, to Rockband and Ultima Online.  […]

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Gamification: Jesse Schell “The Advergamer”

“Beyond Facebook, beyond consoles and even computer screens , games are becoming the medium for everyday life.” – Jesse Schell   Advergaming just might soon become as recognizable a term as gamification. According to Jesse Schell,  considered one of the world’s top game designers, the Gamepocalypse is the merging of games with everything else in […]

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Guru Leaderboard

Gamification’s Who’s Who From researchers, to philosophers, to CEO’s, here’s a list of some of the top influential people in the world of gamification:   Catherine Aurelio Creative Director at Bunchball  “By addressing the human needs and game mechanics, we can make great changes in the world”   Jane McGonigal Author of “Reality is Broken” […]

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Gamification: Catherine Aurelio “The Gamifier”

“By addressing the human needs and game mechanics, we can make great changes in the world” – Catherine Aurelio   Catherine Aurelio is a Creative Director and Gamification Specialist with a focus on UX for interactive online application. She is known for her work as Creative Direction Lead at BunchBall. She has been recognized for […]

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Gamification: Jane McGonigal “The Humanitarian”

“Gaming can make a better world” – Jane McGonigal   Jane McGonigal believes that game designers are on a mission to save the world from destruction, and her goal in life is to see a game developer win a Nobel Peace Prize. Jane McGonigal PhD is an author, and founder of Gameful (“a secret headquarters […]

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