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[Gamificaiton & Tech] Hawk-Eye Gamifies Ball Tracking Technology

via Kris Sangani, eandt.theiet.org Hawk-Eye, whose ball tracking technology is part of the adjudication process in cricket and tennis has teamed up with Imagination, a creative agency, to devise a gamification platform for Ford to promote their sponsorship and involvement in the EUEFA Champions League whose final was on the 19th of May featuring Chelsea […]

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Wall Street Survivor Gamifies Financial Education With Help From Bunchball

via Anthony Ha @anthonyha, techcrunch.com If you’re someone who thinks gamification is just a fad, you may want to look away now. To be clear, Bunchball isn’t just jumping on the latest buzzword. The company was founded to deliver gamification tools all the way back in 2005 — founder and Chief Product Officer Rajat Paharia […]

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In The Future, You’ll Game Without Knowing It

via Winda Benedetti @WindaBenedetti, ingame.msnbc.msn.com Imagine a future in which you earn badges and achievements at every turn. Meanwhile, companies are constantly encouraging you to level up your life as a way to draw you in. Perhaps you earn a special badge as you run the treadmill at the gym or you level up when you buy so many […]

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The Future Of Gamification

  via Janna Anderson and Lee Rainie, pewinternet.org Overview Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend. Some say the move to implement more game elements in networked […]

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Boehringer, Pharmas Turn To Social Gaming For Online Outreach

via Ryan McBride, fiercebiotechit.com Call it PharmaVille. As drugmakers seek creative ways to dazzle consumers online, they have ripped pages from the playbooks of gaming companies that have made digital pastimes such as “FarmVille” popular on Facebook. And so-called “gamification” has generated plenty of buzz among drug company marketers, InPharm reports. Take Boehringer Ingelheim, which made […]

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Educational Games Studio Launches Online Science Quiz

via mediacastermagazine.com Spongelab Interactive, an online science education company, has launched a free online version of Knowledge Mine, an interactive science quiz and trivia game that combines puzzle genres to challenge and reward players’ knowledge of biology. Based in Toronto, Spongelab Interactive integrates educational design with advanced Web and gaming technology to create 3D environments […]

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Daily Treat: “Chocolate Mustache Pops, Gamification for Good, Secret NYC Gardens and More!”

via Diana Cook @MissTirio, designcrave.com Hey, hey it’s May. From stylish chocolates to games that will improve your life, we’ve gathered all the best links from around the web. Can gamification make you a better person? Over at Soshable.com, they take a look at five places where gamification is helping people achieve results in fields like personal finance […]

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