6 Examples Why Not All Gamification is Bad

via Mahesh Ramakrishnan, maheshcr.com | Source Gamification has a bad aura surrounding it. One thinks of Gamification as being best done by Zynga and its evil time-devouring demon called FarmVille. But a recent crop(just mentioning FarmVille has infected me!) of apps have affirmed this belief that not all Gamification is bad. What is Gamification? Before we dig in, here is […]

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Next Berlin: Love in Times of Gamification with Alper Cugun

via Next Berlin, Alper Cugun | Source Alper Cugun – Love in Times of Gamification Alper Cugun, Hubbub Not long ago digital games were something only a very specific group of people played and loved. Due to technological and cultural changes, new forms of gaming emerged and attracted a wide range of users. Most of […]

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Is Gamification for Real? An Interview with Gabe Zichermann!

via Shelly Palmer, sys-con.com | Image Source | Source Article  Three years ago, the word “gamification“ would have turned up zero Google results. Today, that same search yields 13 million entries. Clearly, the idea of using game thinking and mechanics to engage audiences and solve problems is gaining appeal. Tech companies like Oracle and Salesforce have made sizable gamification […]

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It’s a Gamified Vending Machine! How Far Would You Go for Fantastic Delites?

via Nestor Bailly, psfk.com | Image Source: link Snack food Fantastic Delites wanted to know how far people would go for a free sample of their product Is there a treat so good that you would push a button 5000 times to have a taste? Apparently Fantastic Delites are tasty enough that hundreds of people lined […]

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From Didget to Paper Cut-Outs: Gaming Your Way To Better Health

via Lori Senecal, forbes.com| Image Source: link Gamification isn’t just another marketing buzzword. While many brands already employ games and entertainment apps to engage customers, the healthcare sector has recently applied game mechanics to address bigger issues than human boredom. Increasingly, they are using games to help drive important and potentially life-changing behavioral changes. The trend is gaining traction and […]

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FavorTree: New App Uses Gamification For Social Good

via April Burbank, forbes.com | Image Source: link A new mobile app called FavorTree is harnessing the competitive energy that makes online games like FarmVille successful and using it to fortify real-life communities. FavorTree, which opened for pre-registration today, rewards users for sharing goods and services with their neighbors. Each time users do favors for their neighbors — like […]

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Gamification: The Art of Attracting and Keeping Users

EnGaming’s Note: Rich Sands was appointed Director of Developer Communities at Black Duck Software. Jono Bacon works at Canonical, where he is a community manager for Ubuntu. This post talks about 3 important things you need to know before implementing your gamification: Know Your Audience, Know Their Motivation, Know Your Rewards. Thanks for the post! via Rich […]

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