Tag Archives: business

When Brands Invest the Sphere of Gamification to Engage Consumers

EnGaming’s Note: The original post was in French, so… sorry for some strange wording. However, this post is defiantly worth translating (or guessing). It talks about few case studies on how brands use gamification to engage their customers, and further more connect the brand with them emotionally. Vincent here has a blog “Buzzmania”, which is all […]

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This Week In Gamification: June 10-16

In the mood for some Saturday reading?  Missed this week’s gamification news, or want a reminder?  Here’s what happened on EnGaming this week: via Nicole Strong @niccistrong, myengaming.com This week there were a number of articles regarding B2B or enterprise gamification.  We featured the success of Empire Avenue, which is a Klout-like platform for employees […]

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Gamification: Just Another Step Towards The Post-Digital Business World

We seem to be hustling towards a post-digital world, where technologies are fully integrated into everything we do (if we’re not yet already there).  Gamification will likely piggyback along for the ride, and become just as integral to the future of both b2b and b2c relationships. via Matthew Buckland @matthewbuckland, memeburn.com Gamification. Stop thinking twelve […]

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[Gamified App] Zurmo’s Game-Face Aims To Make CRM Fun and Boost Usage

The Zurmo CRM app is turning into a hot topic in the gamification news world! Here’s an article with more detailed information about its gamification efforts. via Barry Levine, newsfactor.com There’s customer relationship management and there’s games, right? Not for an open-source project called Zurmo, which believes the two belong together. On Wednesday, Zurmo announced […]

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[Gamification & Training] 4 Ways To Supercharge IT Training

via Cindy Waxer, informationweek.com Faced with tighter training budgets, many IT leaders are looking for new ways to develop their workforces. However, many businesses are realizing that “the old training methods just don’t work anymore,” said Tom Graunke, founder and chief storyteller at Arizona-based IT training firm StormWind. Forget about courses that drag on for […]

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[Gamification & Conference Calling] ÜberConference Lets You Manage Conference Calls Visually

via Andrew Cunningham @IT_AndrewC, arstechnica.com “Who’s here?” “I hear a lot of noise, like someone has a fountain going in the background or something.” “Let’s all hang up and come back individually so we can figure out who’s causing that echo.” These are all approximations of actual things that were said on a recent conference […]

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7 Potential Pitfalls Of Gamification

via Chloe Della Costa, mediaconnection.com Although gamification can be an excellent tool for engaging consumers, there are a few caveats of which to be wary. A common criticism of gamification is its manipulative nature. It is true that developers are taking advantage of elements of human psychology, and this can be somewhat exploitative. But this […]

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