Tag Archives: business

How Gamification Can Power Up Your Business

via Patrick Stafford @pdstafford, smartcompany.com Entrepreneurs are treating their companies like games – and the business has never been better. What first began as a few ideas for improving the consumer experience of applications and customer service is now infiltrating the very fibre of company culture as cold hard policy. And while gamification has been […]

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Gamification Grows Up to Become a CEO’s Best Friend

via Dan Woods @danwoodscito, forbes.com Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities. But a new wave of gamification is underway, one that is focused on creating a deeper understanding of what makes a business successful. […]

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Gamification: Insights And Emerging Trends

via Tim Change @timechange, techcrunch I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on leveraging game mechanics for end user behavior measurement, scoring and shaping. Last week, I participated on an investor panel of at VatorSplash’s Gamification Summit and […]

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Gamification – Good Business Sense or Juvenile Practice?

via Stephanie McDonald @stephmcdonald0, computerworld.com If the phenomenon of Angry Birds and Farmville has shown us anything, it has been that a growing percentage of the public is addicted to gaming — and it’s worth a billion dollar empire. Businesses have now cottoned on and are trying to harness consumers’ addiction to games by deploying […]

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Which Bank Is Launching A Game Targeted At C-Suite Execs?

via Marketing, marketingmag.com After a successful foray into gamification with the InvestorVille virtual investor game, the Commonwealth Bank is set to launch another game to help market its services, this time targeting C-suite executives. Commonwealth Bank general manager of consumer marketing, Martin Whelan, told attendees at this morning’s AIMIA gamification event that the new game […]

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Is Gamification A Solution For Social Businesses?

via Kris Duggan @kduggan, imediaconnection.com In the rush to become social, marketers often focus on pushing customers to the social networks. However, this strategy alone results in forfeiting customer data and insights, and ultimately having to rent back access to those same users via paid campaigns on those same social networks. What’s worse, your audience […]

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CRM Gamified: Zurmo Open Source CRM to Release Beta in May

via PRweb @prweb, prweb.org Zurmo, a new Open Source CRM alternative, has announced the project will officially release a beta version later this month. With built in CRM gamification techniques and a cutting edge user interface designed by Theresa Neil, Zurmo is committed to engaging end users at every level. The application is now tablet […]

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