B2B Social Media: Gamification Effort Increases Web Traffic 100%, Employee Collaboration 57%

via marketingsherpa.com @MarketingSherpa SUMMARY: For B2B marketers, the wealth of knowledge within their company can be a resource for lead generation and industry thought leadership. The trick is tapping into that knowledge and getting it in front of clients and prospects. One professional services organization harnessed its employees’ knowledge and leveraged social media to encourage engagement […]

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