Tag Archives: consumer behaviour

Power-Up Your Analytics Play [Beyond Basic Gamification]

Joe Stanhope, Forrester senior analyst, argues that basic gamification is just the tip of the iceberg.  We need to continue learning from the games industry, especially with regards to how it gathers information on customers.  Read the full interview: via Brian Tarran @Fatso_Jetson, research-live.com In business, gamification is hot right now. Companies talk about taking […]

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