Tag Archives: #feelingblue

How Reliance Mobile Got #FeelingBlue To Trend [With Gamification]

This highly successful social media campaign involved some strategic hashtaging as well as gamification.  Reliance Mobile spread use of the #feelingblue hashtag before Twitter users knew it was associated with their brand.  Once the brand association was revealed, contests were also announced for further engagement. via Vinaya Naidu @oldfox004, business2community.com When Reliance Mobile partnered with […]

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