Tag Archives: Gabe Zichermann

Gamification Just A Fad? Not So, Says Expert

In case you needed further confirmation that gamification has become a major trend that’s here to stay, check out this Q&A with Gabe Zichermann at the San Francisco Gamification Summit. via Lizette Chapman @zettewil with Gabe Zichermann @gzicherm, blogs.wsj.com Gamification is serious business. More than 600 people are attending the three-day Gamification Summit in San […]

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6 Ways To Gamify Your Facebook Marketing

There is a big difference between a like on Facebook and getting actual engagement.  Zichermann’s tips include tracking & understanding how users interact with your page, creating a points system, holding a contest, NOT creating an outright game but creating a challenge instead, and hiring an expert. via Gabe Zichermann @gzicherm, mashable.com Gabe Zichermann is […]

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Gamification: Making The Office More Playful

The Gamification Summit kicks off tomorrow, and portions will be streamed live on FORA.tv. via Eric Pfeiffer @ewpfeiffer, fora.tv “Let’s play a game” is not something you often hear in the workplace, but for Gabe Zichermann, chair of the Gamification Summit (live on FORA.tv this Wednesday and Thursday), it’s a sentiment we are going to […]

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[Gamification & Engagement] Gabe: The Game Mechanics Of Customer Loyalty

via Gabe Zichermann @gzicherm, mashable.com Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible. With startups like Foursquare, Codecademy and StackOverflow using gamification to […]

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