Tag Archives: game

How Game Designers Are Influencing the World of Gamification

via Irfan Kamal, social@ogilvy| Image Source: link Gamification can drive people, organizations and even societies to achieve goals. Ordinary life already has many examples of how gamification drives people. The game of competing for the highest net worth or visible expressions of wealth drives many to pursue wealth far beyond what’s required for a comfortable life. […]

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Murder At The Met [Gamification App]: How A Cambridge Firm Is Helping Museums With Digital Storytelling

The Met and Green Door Labs have gamified the museum experience.  They have created a murder mystery game app to create a new framework for visitors to engage with the exhibits. via Lauren Landry @laurlandry, bostinno.com Walking into a museum, it’s easy to feel overwhelmed. Take the Metropolitan Museum of Art in New York City, […]

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Which Bank Is Launching A Game Targeted At C-Suite Execs?

via Marketing, marketingmag.com After a successful foray into gamification with the InvestorVille virtual investor game, the Commonwealth Bank is set to launch another game to help market its services, this time targeting C-suite executives. Commonwealth Bank general manager of consumer marketing, Martin Whelan, told attendees at this morning’s AIMIA gamification event that the new game […]

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