Tag Archives: marketing

It’s a Gamified Vending Machine! How Far Would You Go for Fantastic Delites?

via Nestor Bailly, psfk.com | Image Source: link Snack food Fantastic Delites wanted to know how far people would go for a free sample of their product Is there a treat so good that you would push a button 5000 times to have a taste? Apparently Fantastic Delites are tasty enough that hundreds of people lined […]

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6 Ways To Gamify Your Facebook Marketing

There is a big difference between a like on Facebook and getting actual engagement.  Zichermann’s tips include tracking & understanding how users interact with your page, creating a points system, holding a contest, NOT creating an outright game but creating a challenge instead, and hiring an expert. via Gabe Zichermann @gzicherm, mashable.com Gabe Zichermann is […]

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This Week In Gamification: June 10-16

In the mood for some Saturday reading?  Missed this week’s gamification news, or want a reminder?  Here’s what happened on EnGaming this week: via Nicole Strong @niccistrong, myengaming.com This week there were a number of articles regarding B2B or enterprise gamification.  We featured the success of Empire Avenue, which is a Klout-like platform for employees […]

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Gamification And The Power Of Influence

Gamification is growing quickly, and applicable for all industries.  It is the ideal answer to the equally pressing need to manage your brand and community.  A correct application of gamification can facilitate excellent community control and analytics, like never before. via Kris Duggan @kduggan, fastcompany.com In any industry, the need to manage your brand’s community […]

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Power-Up Your Analytics Play [Beyond Basic Gamification]

Joe Stanhope, Forrester senior analyst, argues that basic gamification is just the tip of the iceberg.  We need to continue learning from the games industry, especially with regards to how it gathers information on customers.  Read the full interview: via Brian Tarran @Fatso_Jetson, research-live.com In business, gamification is hot right now. Companies talk about taking […]

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In Defense Of Gamification

Gamification was criticized as manipulation and exploitation in a recent video series.  In this article Young defends gamification, by putting all of the elements into context.  He points out that really, at it’s worst, gamification simply encourages users to linger on a website for a bit longer–how exploitative can that really be?  What do you […]

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[Gamificaiton & Tech] Hawk-Eye Gamifies Ball Tracking Technology

via Kris Sangani, eandt.theiet.org Hawk-Eye, whose ball tracking technology is part of the adjudication process in cricket and tennis has teamed up with Imagination, a creative agency, to devise a gamification platform for Ford to promote their sponsorship and involvement in the EUEFA Champions League whose final was on the 19th of May featuring Chelsea […]

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