Tag Archives: marketing

7 Potential Pitfalls Of Gamification

via Chloe Della Costa, mediaconnection.com Although gamification can be an excellent tool for engaging consumers, there are a few caveats of which to be wary. A common criticism of gamification is its manipulative nature. It is true that developers are taking advantage of elements of human psychology, and this can be somewhat exploitative. But this […]

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Belly Up To The Counter

via Carol L. Schroeder, giftsanddec.com There is a new player in the customer loyalty game, and games are in fact part of the appeal to consumers. The program is called the Belly Card, and the company’s goal is to reinvent customer loyalty rewards through gamification and digital check-ins. Belly is based on an in-store iPad, […]

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Silicon Valley Tech Startup RewardMe Emerges From Stealth Mode

via prweb.com RewardMe, a business intelligence platform for restaurants and retailers, has emerged from stealth mode and revealed client case study numbers that eclipse data previously posted by competitors such as Belly. Utilizing gamification techniques, RewardMe enrolled over 20% of its client’s customer base, and drove a measurable 2% bottom-line revenue increase – a better […]

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Great Spoof App Highlights The Horrors Of Oil Pollution With Gamification, QR Codes And Geolocation

via Martin Bryant, thenextweb.com It looks like oil giant Royal Dutch Shell has come up with a novel solution to the pollution it is widely blamed for in the Niger Delta, Africa. The Live With It app!   In actual fact, Friends of the Earth Netherlands is currently campaigning against Shell’s inaction over decades of […]

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Gamification – Good Business Sense or Juvenile Practice?

via Stephanie McDonald @stephmcdonald0, computerworld.com If the phenomenon of Angry Birds and Farmville has shown us anything, it has been that a growing percentage of the public is addicted to gaming — and it’s worth a billion dollar empire. Businesses have now cottoned on and are trying to harness consumers’ addiction to games by deploying […]

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4 Tips For Gamifying Your Marketing Plan

via Darren Steele, mashable.com The hype around gamification is fairly new, but the idea has been around for some time. In fact, badges and leader boards could be considered the new sweepstakes and loyalty rewards. And gamification is not just for major consumer brands and their tech-savvy 18-to-34-year-old demographic. There are examples where gamification in marketing has […]

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Fanplayr: Social Gamification Gains Momentum in the Retail Channel

Whats Fanplayr? via Peter A. Prestipino, websitemagazine.com @websitemagazine eCommerce coupon and “offer marketing” platform Fanplayer has brought its gamification technology to Magento, the first such partner in Ebay’s X.Commerce ecosystem.  Magento merchants are now able to add the Fanplayr widget to their stores to engage consumers socially with games that provide multi-variable coupons and offers. There […]

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