Tag Archives: pharmaceutical

Boehringer, Pharmas Turn To Social Gaming For Online Outreach

via Ryan McBride, fiercebiotechit.com Call it PharmaVille. As drugmakers seek creative ways to dazzle consumers online, they have ripped pages from the playbooks of gaming companies that have made digital pastimes such as “FarmVille” popular on Facebook. And so-called “gamification” has generated plenty of buzz among drug company marketers, InPharm reports. Take Boehringer Ingelheim, which made […]

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