When Brands Invest the Sphere of Gamification to Engage Consumers

EnGaming’s Note: The original post was in French, so… sorry for some strange wording. However, this post is defiantly worth translating (or guessing). It talks about few case studies on how brands use gamification to engage their customers, and further more connect the brand with them emotionally. Vincent here has a blog “Buzzmania”, which is all […]

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[Gamified App] Zurmo’s Game-Face Aims To Make CRM Fun and Boost Usage

The Zurmo CRM app is turning into a hot topic in the gamification news world! Here’s an article with more detailed information about its gamification efforts. via Barry Levine, newsfactor.com There’s customer relationship management and there’s games, right? Not for an open-source project called Zurmo, which believes the two belong together. On Wednesday, Zurmo announced […]

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CRM Gamified: Zurmo Open Source CRM to Release Beta in May

via PRweb @prweb, prweb.org Zurmo, a new Open Source CRM alternative, has announced the project will officially release a beta version later this month. With built in CRM gamification techniques and a cutting edge user interface designed by Theresa Neil, Zurmo is committed to engaging end users at every level. The application is now tablet […]

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