Mayfield Fund’s Chang Peers Into Gamification Crystal Ball

The San Francisco Gamification Summit came to a close Thursday.  Backer of gamification startups, Tim Chang, shares his top 5 inisights regarding opportunities and threats in this field. via Matthew Wong, blogs.wsj.com Mayfield Fund Managing Partner Tim Chang is not new to the growing field of gamification. In the past couple of years, Chang has […]

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Gamification Just A Fad? Not So, Says Expert

In case you needed further confirmation that gamification has become a major trend that’s here to stay, check out this Q&A with Gabe Zichermann at the San Francisco Gamification Summit. via Lizette Chapman @zettewil with Gabe Zichermann @gzicherm, blogs.wsj.com Gamification is serious business. More than 600 people are attending the three-day Gamification Summit in San […]

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The Third And Biggest Gamification Summit Yet Kicks Off

The San Francisco Gamification Summit is now well underway with sold out workshops and a jam-packed agenda of speakers.  Not only is this the largest GSummit to date, but it also has a diverse agenda ranging from enterprise gamification and marketing to healthcare and government. via gamasutra.com The third and largest Gamification Summit, the event […]

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Gamification And The Power Of Influence

Gamification is growing quickly, and applicable for all industries.  It is the ideal answer to the equally pressing need to manage your brand and community.  A correct application of gamification can facilitate excellent community control and analytics, like never before. via Kris Duggan @kduggan, fastcompany.com In any industry, the need to manage your brand’s community […]

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Power-Up Your Analytics Play [Beyond Basic Gamification]

Joe Stanhope, Forrester senior analyst, argues that basic gamification is just the tip of the iceberg.  We need to continue learning from the games industry, especially with regards to how it gathers information on customers.  Read the full interview: via Brian Tarran @Fatso_Jetson, research-live.com In business, gamification is hot right now. Companies talk about taking […]

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[Gamification & Engagement] Gabe: The Game Mechanics Of Customer Loyalty

via Gabe Zichermann @gzicherm, mashable.com Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible. With startups like Foursquare, Codecademy and StackOverflow using gamification to […]

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Gabe: Gamification’s Not Just About Silly Badges, It Can Make You Healthier and Smarter [Video]

via Martin Bryant @MartineSFP, thenextweb.com The hype around gamification may be over, but that doesn’t mean that it isn’t an incredibly useful concept that can engage audiences in powerful ways. Gamification expert Gabe Zicherman spoke at The Next Web Conference last week about the power of the process, and how it can improve everything from your health to your intelligence. As […]

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