Building Successful [Gamified] Consumer Apps In The Age Of The Humblebrag

We’ve all observed the humblebrag: the nonchalant brag masquerading as a humble statement.  Social media plays to this behavior, as a broadcasting medium.  Regardless of the extent of our bragging, we are unavoidably conscious of the identity that we portray online.  Furthermore, constructing a positive identity through social media makes us feel good about ourselves–why […]

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How Reliance Mobile Got #FeelingBlue To Trend [With Gamification]

This highly successful social media campaign involved some strategic hashtaging as well as gamification.  Reliance Mobile spread use of the #feelingblue hashtag before Twitter users knew it was associated with their brand.  Once the brand association was revealed, contests were also announced for further engagement. via Vinaya Naidu @oldfox004, business2community.com When Reliance Mobile partnered with […]

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New iOS App Begins Gamification Of Twitter

via prmac.com The games publisher Funbox Media is pleased to announce the release of TweetDAQ for iPhone, iPod touch and iPad, a free app that charts performance on Twitter recording weekly figures and all time highs across a number of measures. The app works by plugging into Twitter’s Open API, and recording the latest account […]

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