Gamification: Insights And Emerging Trends

via Tim Change @timechange, techcrunch I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on leveraging game mechanics for end user behavior measurement, scoring and shaping. Last week, I participated on an investor panel of at VatorSplash’s Gamification Summit and […]

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Can You Gamify Publishing? iVillage Seems to Think So

Via Gordon MacMillan @GordonMacMillan, wallblog.co.uk You can’t attend a digital conference without someone talking about gamification (a horrible word) and what it can do for brands, but can online content publishers use it as well? Ad Week has a piece about how iVillage thinks you can when it comes to women. It is launching the iVillage […]

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Fantasy Election ’12: Is MTV’s Gamification of the Youth Vote Itself a Fantasy?

  Via Anthony Kosner @akosner, forbes.com One of the disruptive trends that Marc Andreessen has identified in his Five Big Ideas is that, “Software will eat the world.” And one of the ways that this is playing out is in the social media-izing of everything, from friendship to shopping, activism to politics. A related trend is the […]

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You Got Leaderboarded! A Gamification Tool for the Rest of Us

  Via Mario Herger @mherger, enterprise-gamification.com “When Toby Beresford from Pailz started a gamification guru leaderboard – which of course can only happen in the gamification space – he wouldn’t predict what he’s going to create more than just a simple leaderboard. But trying to rank them according to their Twitter-tweets and other public criteria turned out to be […]

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PearHaven: Social Website Uses Gamification to Turn Date Ideas Into a Game

  Via prweb.com “PearHaven’s new free social website uses gamification or game design technology, encouraging romantic couples to try new dating experiences and to breakaway from their traditional or usual date plans. The game-like design involves completion of different date ideas and then rewards couples with achievement badges. “Badges make if fun to use PearHaven […]

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Sustaining employee engagement through gamification

  Via Ian Brownhill, Businesswings.co.uk “Video games have changed the way we play; they’re now set to change working life as well.” “If you don’t already know what a strong hold games have on contemporary culture, it’s time to find out. They’re now bigger than Hollywood. In November 2011, ‘Call of Duty: Modern Warfare 3’ […]

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Yogurtistan: Go Shopping On Facebook In A 3D Virtual World

Via Emma Hutchings @sydfilmblog, psfk.com “Turkish gaming agency Yogurt Technologies announced the launch of a 3D virtual marketplace at the DEMO Spring 2012 conference in Santa Clara, California. Yogurtistan is an online world integrated into Facebook that lets users interact and shop in virtual stores created by brands. They can create a customizable avatar, try on clothes, […]

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